Shield Marketing, Inc. Web Marketing Benefits
"Why You Need To Market Your Website"

Web marketing is essential but something that frequently gets unnoticed.

Websites are without question a extremely effective marketing medium. But to work they must be visible. They need visitors.

Without visitors your website will be a simple TV commercial produced and then never shown on TV. Or brochures printed but not dispersed to customers. Clearly to do so would be a waste of money - and yet so many businesses effectively do this very thing with their websites.

A frequent mistake made by businesses both big and small is to spend their entire budget developing a website and then only consider online promotion. Huge mistake!

No matter how good a website may be or how much money is spent on design and development, it will still be just one of millions competing for attention on the World Wide Web.

The Web is estimated to now contain over 5.5 billion web pages and around 6 million new pages are added daily. (see Internet facts and figures)

The enormous size of the Web means that simply designing a website and publishing it on the Web does not promise your desired audience will find it. If ever the analogy of finding a needle in a haystack applied, then this is it!

So how do you ensure your website gets found?

To break through the mess and get visibility it is essential that traffic is driven to a website.

When budgeting for your website you need to consider more than just its development costs. Basically there are 3 broad cost areas that should be budgeted for. These are:

• The initial cost of developing the site;
• Budget for actively marketing your website;
• And last but not least, ongoing maintenance and hosting costs;

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