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Shield Marketing, Inc. Web Marketing
Benefits
"Why You Need To Market Your Website"
Web marketing is essential but something that frequently
gets unnoticed.
Websites are without question a extremely effective
marketing medium. But to work they must be visible.
They need visitors.
Without visitors your website will be a simple TV commercial
produced and then never shown on TV. Or brochures printed
but not dispersed to customers. Clearly to do so would
be a waste of money - and yet so many businesses effectively
do this very thing with their websites.
A frequent mistake made by businesses both big and
small is to spend their entire budget developing a website
and then only consider online promotion. Huge mistake!
No matter how good a website may be or how much money
is spent on design and development, it will still be
just one of millions competing for attention on the
World Wide Web.
The Web is estimated to now contain over 5.5 billion
web pages and around 6 million new pages are added daily.
(see Internet facts and figures)
The enormous size of the Web means that simply designing
a website and publishing it on the Web does not promise
your desired audience will find it. If ever the analogy
of finding a needle in a haystack applied, then this
is it!
So how do you ensure your website gets found?
To break through the mess and get visibility it is
essential that traffic is driven to a website.
When budgeting for your website you need to consider
more than just its development costs. Basically there
are 3 broad cost areas that should be budgeted for.
These are:
- The initial cost of developing the site;
- Budget for actively marketing your website;
- And last but not least, ongoing maintenance and
hosting costs;
Click here for a customized
proposal.
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